Carpets receive the greater part of daily household abuse: pet stains, drink-spills, food-stains, soil, sun-fade, bleach discolorations and lots more. So before you chuck the old floor covering for a new one, consider an alternative that's a lot easier on the pocket? Professional color restoration.

According to research by the World Floor Covering Association (WFCA), color is the number one reason consumers choose carpet. When a known or unknown menace causes a stain or discoloration that ruins that perfect carpet color, the consumer should ultimately turn to the cleaning professional for help. And if you think about it, professional carpet cleaners literally restore carpet color every time they clean. To ensure professional carpet restoration, the Institute of Inspection, Cleaning and Restoration Certification (IICRC) recommends hiring only certified professional carpet cleaning and restoration specialists.

Carpet discoloration and stains can result from countless culprits such as acne medication, perfume, household bleach, insecticide, urine, coffee, plant food, mustard, furniture legs and more. Since the average "life" of a carpet is roughly twelve years, there's bound to be some damage along the way. However, with the help of trained professionals, your aging carpet can gain an extended life.

IICRC-Certified color restoration can be performed for a variety of reasons including:

• bleaching
• staining
• sun-fading
• pet stains and discoloration
• side-match correction
• traffic-related conditions, such as shading

To locate a carpet color correction specialist who is trained and certified by the IICRC call (800) 835-4624 or go to http://www.iicrc.org.

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